Crafting digital strategies since 2008

I’m Ayesha Kazmi – a brand and marketing strategist passionate about building brands that think smart, feel human, and drive meaningful growth.

With over 15 years of experience, I create strategies and experiences that connect, perform, and last.

A career built across markets and disciplines

From global agency networks to independent consulting, my work spans programmatic strategy, data-driven media, and digital transformation across Europe, the Middle East, and South Asia.

Programmatic & Display

End-to-end campaign strategy across DSPs, trading desks, and open marketplace – at agency and client level.

Data & Performance

Audience architecture, measurement frameworks, attribution, and analytics across multi-market campaigns.

AI & Emerging Technology

Applying automation and machine learning to media buying, campaign optimisation, and AdTech innovation.

Global Market Experience

15+ years working across the UK, Europe, India, and the Middle East in agency and client-facing roles.

Strategic Account Leadership

Managing complex, multi-stakeholder relationships across clients and international teams.

AdTech Ecosystem

Deep familiarity with the full stack – DSPs, SSPs, DMPs, CDPs, clean rooms, and identity solutions.